Christmas
Toy Appeal

1 in 6 parents can’t afford a gift for their child this Christmas.

Donate to our Toy Appeal and help make sure no child feels forgotten by Santa.

A man holding a smiling little girl in his arms in front of a glistening Christmas tree. It's Family Action's hero image for the 2025 Christmas Toy Appeal.

Your donation can support families in crisis

This Christmas, 1 in 6 parents and carers can’t afford a single gift for their child.* They worry they’ve let their kids down, and many go without essentials just to try and make Christmas happen. Your donation can ensure a child has a gift to unwrap on Christmas Day, and help to make sure no child feels Santa has forgotten them.

Family Action also provides practical, emotional and financial support to families all year round. Donations from this campaign will be used by Family Action for our general charitable purposes this Christmas and beyond.
*Family Action survey 2025

1 in 6

parents can't afford a present for their child this Christmas

49%

of parents feel like they've failed their children if they can't afford a present

1 in 4

households are struggling to afford food this Christmas

Two young children in Christmas pyjamas sit in front of a Christmas tree opening a present of a red tractor.

When you don’t get much, having that one present to open when you sit around the tree means a lot. At least you’ve got a present… at least you got one.

Janet, Mum
A little girl in a sparkly Christmas hairband covered in baubles looks open mouthed at a Christmas tree.

Last year, when Family Action got in touch about the Toy Appeal, I was deciding on whether to buy presents or food. I hope the people donating know that the presents mean a lot to us and have made us smile.

Toy Appeal Mum
Happy baby in Christmas hat being hugged by mum

I was worried that, because I couldn’t afford anything for my youngest, my seven and five-year-old would wonder why he didn’t get anything from Santa and whether he’d been a naughty baby. Having presents from the Toy Appeal was a huge weight off my shoulders.

Toy Appeal Mum
Young girl on her own putting decorations on Christmas tree

I’d say that without the people who donate my children would have gone without last year, and not having the resources to provide made me feel useless as a mum.

Toy Appeal Mum

Your company can deliver

In 2024 Family Action’s Christmas Toy Appeal distributed over 15,000 presents to children and young people across the country. Every year, amazing organisations like yours take part, collecting and distributing gifts.

For some children, this present might be the only one they’ll open this Christmas. We couldn’t do this without you.

Join our Christmas Toy Appeal